Jūrmala with its whimsical cottages stretches along the shores of the Gulf of Riga. The beaches of this town are clean and wide, and the air is fresh and filled with the scent of pine. If you’re vacationing in Riga, don’t forget to take a day trip to Jūrmala.
This city is cozy and tidy, exuding tranquility, pure air, and silence. There’s no wild heat here; life flows quietly and leisurely. No one is in a hurry. Couples stroll arm in arm slowly along the main boulevard. A grandma and grandpa sit, one sipping espresso, the other a glass of wine.
Jūrmala has only one tourist street, Jomas, where life thrives. It’s a typical boulevard, like those in Karlovy Vary or Ibiza, essentially like any resort town.
Here, restaurants, bars, souvenir shops, and hotels line up in a chain. They are all located within a short distance from each other, with centuries-old pine trees filling the gaps. And it seems like you’re not in a city but in the bosom of nature. The whole city feels like one big sanatorium.
In the past, Jūrmala attracted a huge number of tourists, from whom the city received significant financial benefits, including from visits to famous festivals. Once, the hotels and restaurants here were overflowing, and waiters were rushed off their feet.
Jūrmala is a city of fat and satisfied cats. Every house is a mansion, belonging to a famous person, and every car is luxurious and expensive. A Porsche roars by, hurrying somewhere towards the center, then a Pagani Huayra flashes in the rearview mirror.
Perhaps every traveler here ponders their own home, what it would be like, what color it would be, how many floors it would have, how many rooms, and what flowers would grow in the flower beds.
I walked the streets and chose my perfect home. It would be great to live even for a short while in a favorite one, or at least have a cup of tea with a friendly host.
Do you want to know more about Latvia? Don’t miss my post about the most significant places in Riga and Riga – the city of winter fairy tale.
Things to do in Jūrmala:
Enjoy the Beaches: Jurmala boasts some of the most beautiful beaches in the Baltic region, offering pristine sands and refreshing sea breezes. Spend a leisurely day sunbathing, swimming, or strolling along the coastline.
Explore Dzintari Forest Park: Immerse yourself in nature at Dzintari Forest Park, a tranquil oasis featuring walking trails, cycling paths, and lush greenery. Take a peaceful hike through the pine-scented forests or enjoy a picnic amidst the serene surroundings.
Discover Art Nouveau Architecture: Jurmala is renowned for its charming wooden architecture, with many buildings showcasing elegant Art Nouveau designs. Wander through the streets of Majori and Dubulti to admire the intricate details of these historic structures.
Visit Jomas Street: Experience the vibrant atmosphere of Jomas Street, Jurmala’s lively promenade lined with cafes, shops, and restaurants. Indulge in local delicacies, browse unique souvenirs, or simply soak in the bustling ambiance.
If you are planning a trip to the Baltics for the first time, I have an intense itinerary for you in Lithuania and Latvia. You can also include the Estonian capital Tallinn in your trip! This place is worth seeing.
How to get to.
Jūrmala is only 20 kilometers from Riga. The easiest way is by train, which departs every 15 minutes from the central station towards Sloka or Tukums. Get off at the Majori station. The journey by train takes around 30 minutes, offering scenic views along the way.
Several bus routes operate between Riga and Jurmala, providing an affordable and flexible means of transportation. The journey typically takes about 40 minutes, depending on traffic conditions.
For those preferring the freedom of their own schedule, renting a car offers the flexibility to explore at your own pace. The drive from Riga to Jurmala takes approximately 30 minutes via the A10/E22 highway. If you don’t have a car, you can rent one at very reasonable prices here.
The closest major airport to Jurmala is Riga International Airport (RIX), located approximately 15 kilometers away. Check Aviasales to find the cheapest airfare to Riga if you’re traveling from another country.
The Best Hotels in Jurmala, Latvia.
When it comes to accommodations, this resort town doesn’t disappoint, boasting a range of exquisite hotels that promise unforgettable experiences. Here, I unveil some of the best hotels in Jurmala that elevate your stay to new heights of comfort and indulgence.
Baltic Beach Hotel & Spa: As one of Jurmala’s most iconic hotels, the Baltic Beach Hotel & Spa epitomizes luxury and elegance. Situated right on the beachfront, this five-star resort offers breathtaking views of the sea and boasts an impressive array of amenities. From luxurious rooms and suites to world-class spa facilities, guests are treated to an unparalleled level of comfort and relaxation. Indulge in rejuvenating spa treatments, savor gourmet cuisine at the hotel’s restaurants, or simply unwind by the infinity pool while soaking in the serene surroundings.
Semarah Hotel Lielupe: For those seeking a blend of sophistication and modernity, Semarah Hotel Lielupe is the perfect choice. This stylish hotel features contemporary design elements and offers a range of accommodation options to suit every preference. Whether you opt for a cozy room or a spacious suite, you’ll find yourself immersed in comfort and luxury. With amenities such as a rooftop terrace, wellness center, and gourmet restaurants, Semarah Hotel Lielupe ensures a memorable stay filled with relaxation and indulgence.
Boutique Hotel Light House Jurmala: Nestled amidst the lush greenery of Jurmala’s pine forests, Boutique Hotel Light House exudes charm and intimacy. This boutique hotel offers a tranquil retreat away from the hustle and bustle, allowing guests to unwind in a serene environment. Each room is uniquely designed with attention to detail, featuring modern amenities and cozy furnishings. Enjoy leisurely strolls along the nearby beach, indulge in delicious meals at the hotel’s restaurant, or simply relax in the comfort of your elegantly appointed room.
Villa Joma Hotel: Tucked away in Jurmala’s charming pedestrian street, Villa Joma Hotel exudes boutique charm and character. Housed in a beautifully restored building, this hotel offers a cozy and intimate atmosphere that makes guests feel right at home. Each room is elegantly furnished with a mix of modern and vintage elements, creating a unique and inviting ambiance. With its central location, Villa Joma Hotel provides easy access to the town’s shops, restaurants, and attractions, making it the perfect base for exploring everything Jurmala has to offer.
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